Participatory Public Experiences | Most Magical Studios

YOU’VE BEEN WALKING PAST THE GOOD STUFF THIS WHOLE TIME.

STOP.

POP QUIZ. NAME THREE THINGS YOU PASSED ON YOUR WAY HERE.

YEAH. THAT'S WHAT WE THOUGHT.

WE COULD HAVE PUT UP A SIGN. Imagine noticing something a little out of place on your way to work.

HARD TO IGNORE A LITTLE MYSTERY. You move closer. It’s a little star. And apparently, it came with an invitation.

NOT BAD FOR A TRIP TO WORK. You check first. Because you’re smart. Then you scan. You just won dinner.

DINNER PLANS: SOLVED. You invite a couple friends and finally get to try that place you keep passing.

NOW YOU’RE CURIOUS. If one was hiding there, where else are they? How many more are out there?

TURNS OUT, THAT WAS ONLY THE BEGINNING. There are more hidden around town. A lot more. And it turns out, your city isn’t the only one playing.

WE CREATE THE OPPORTUNITY FOR PEOPLE TO SEE YOUR CITY FROM A new PERSPECTIVE.

BY TAPPING INTO NATURAL HUMAN BEHAVIOR AND PSYCHOLOGY.

ANTICIPATION

CURIOSITY

WORK WITH HUMAN NATURE.

HUNT

REWARD

CURIOSITY

Regenerate

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FAMILIAR PLACES FADE INTO THE BACKGROUND.

GIVE PEOPLE A REASON TO LOOK CLOSER.

OUR BRAINS LOVE A GOOD HUNT.

AND SUDDENLY, YOU NOTICE MORE.

WE CREATE THE CONDITIONS.

FOR CHANGE TO HAPPEN.

What does Most Magical Studios actually create?

Opening the experience

THE GAME

A participatory hide-and-seek experience built around your place, your people and your goals.

THE BIGGEST, GREATEST, MOST MAGICAL HIDE-AND-SEEK GAME THING.

BUILT TO MAKE YOUR PLACE PLAYABLE.

NOT HYPOTHETICAL. PEOPLE ARE ALREADY PLAYING, EXPLORING AND REDISCOVERING A LITTLE MAGIC IN PLACES THEY THOUGHT THEY KNEW.

GET THEM TO FALL IN LOVE WITH YOUR CITY ALL OVER AGAIN.

OR FOR THE FIRST TIME.

THE MAGIC IS ALREADY THERE.

LET’S HELP PEOPLE FIND IT.

Every place has something worth falling in love with. Sometimes people just need a reason to look again. We create that reason.

CURIOUS?

MOST MAGICAL STUDIOS