THE BIGGEST, GREATEST, MOST MAGICAL HIDE-AND-SEEK GAME THING.
It’s a ridiculous name. We know.
But there’s something about a serious news anchor cracking a smile or throwing a look of confusion…
Mission accomplished.
The game begins by strategically hiding fun little star character magnets in unexpected places.
Players find one. Scan it. Earn points. Unlock rewards. Rinse and repeat.
MEET THEM WHERE THEY ARE.
Everyone is on social media today. We can’t fight that, but we can use it!
Players have to share their finds and tag relevant partners to confirm their finds. We share those finds again, letting other players know what’s been found… and maybe creating a little hype.
Friends see it. They get curious. Maybe a little jealous? Who knows.
Now they’re in too.
We’re using platforms people already use to get them out of their homes and exploring your city. It also lets friends and family share, talk, and organize in places they already communicate.
Even one little star can get people exploring, talking, sharing, visiting local businesses, and looking at familiar places a little differently.
THAT LAST PART IS IMPORTANT.
Because when you slow down and actually look for something, you start noticing details you’ve passed a million times.
Nothing about the place changed.
You did.
The magic was here waiting for you to notice this whole time. We just created the conditions, gave you a reason to look closer and added the right amount of wonder to finally see it.
THERE’S SOMETHING IMPORTANT HIDING IN THAT MOMENT.
Here’s what we believe: anticipation, curiosity and a playful mindset, paired with the possibility of a reward, can create conditions that help people slow down and pay attention to details.
We believe that positive experience can change what people notice, what they remember and how they feel about a place afterward.
We’ve tested and continue to test that idea every time we put the game into the world. And it’s quite literally our favorite part.
Because the cute little star was never really the point.
Getting people to look closer is.
WHAT HAPPENS WHEN WE DESIGN IT AROUND YOUR GOALS?
We’re not just showing up with a box full of magnets.
The public game is our playground. Your experience starts somewhere different:
What do you want people to do, experience, or see?
Once we know the goal, we build around it.
The rewards can change. The partners can change. The location, venue, public space… all of that can change.
What’s important to us is where the experience takes people, what they can learn, and what they feel afterward. How big it becomes and how long the game lasts is up to you. Try a pilot!
We build the game around your goals.
That might mean taking over a museum for an evening (did that), sending people exploring through a downtown for a month (did that too), or building something we haven’t thought of yet.
That last one... Very interested in that one.
WHO DOES WHAT?
WE HANDLE
- Experience planning + game design
- Production of the stars + game pieces
- Hiding + game setup
- Player platform + digital game
- Player tracking + participation data
- Rewards + reward distribution
- Ongoing game management
- Social content + game communication
- Results + what we learned
YOU HANDLE
- Your goals + what success looks like
- Local knowledge + access
- Introductions to partners when needed
- Rewards or incentives specific to your organization
- Sharing the game with your existing audience
- Any approvals or permissions required on your end
We run the game. You help us make it belong.
BELIEVE IT OR NOT, IT’S ALL MEASURABLE.
We like fun. We also like receipts.
The game gives us real participation data. Players, finds, repeat activity, rewards, activity around different areas, and much more.
We’re data nerds. We won’t bore you, but we’re very excited about the system we’ve designed.
Social gives us another piece of the picture: reach, shares, interactions, and audience demographics.
We compare what happened with what we set out to accomplish. And if you like data like we do, we can pass that info on to you.
Real data from actively engaged people about the way your city moves.
Then we learn from it and make the next one even better for you.